![]() ![]() Logos can also be combinations of the core logo types. Logomark: Also called a pictorial mark, a logomark is a symbol that is synonymous with your brand and business name. Lettermark: Similar to a wordmark, a lettermark uses the initials of your brand name, making it a monogram. Wordmark: A wordmark features your brand name or small business name, designed to convey specific values or brand attributes. ![]() Your logo is the first and often most lasting impression you’ll make, and it has the potential to visually convey your brand’s purpose. What is a logo?Ī logo is a visually recognizable mark for your brand that can take the shape of a name, letter(s), or a symbol. Once you have an idea of your brand identity and target audience, you can focus on the elements that make up a high-quality logo, like color combinations and typography. We asked Michelle Scully, co-founder of Spark & Pony, a boutique creative marketing studio and Squarespace Circle member, to outline the key steps behind designing a professional logo that works for your brand. ![]()
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